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Lexus goes bonkers for SEMA 2010

Lexus SEMA 2010 I think we’re going to stop trying to work out what Lexus is all about. Just when we think we have them pegged down as green halo, fluffy-bunny-loving corporate eco-mentalists with a misguided view of the future of the car, they go and produce the LFA. We put the LFA’s existence down to its long gestation period; there is no way Lexus would embark on such a project today.

Audi Urban Future: Project New York

Audi will take advantage of New York's 'Festival of Ideas' to display their vision of Manhattan in 2030, an objective that fulfills part of the German automaker's Urban Future Initiative. Now in its second year (the first was held in Venice last year) the initiative was created with the intention of looking at the future of megacities as well as individual transport methods and mobility. For Project New York, Audi will be bringing together architects, designers, artists and researchers to visualize ideas for the city's future, and the carmaker has collaborated with the Architizer architecture community to create a 1:1200 scale model of Manhattan.

Unsold Cars take over California

It’s a sign of the times. Unsold cars arriving at Long Beach - Image by NYT Long Beach, California, America’s second largest port is under siege from unsold cars. Day after day, thousands of cars roll off container ships, normally destined for dealerships around the country.