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Latest news on 1000mph Bloodhound record bid

Work is well underway on Britain’s latest land speed record attempt – the new Bloodhound SuperSonic Car (SSC) which aims to reach 1000mph plus. CAR reported on the preparation of the project in October 2008; one year later a mock-up is ready and the car is due to be built in Bristol’s docklands. The Bloodhound SSC houses one EJ200 Raf Euofighter Typhoon engine sitting above a hybrid rocket.

Whipped sets the stage for TV car carnage

There is no shortage of car carnage videos on the Internet. Now, Speed TV thinks it can translate that to your home with Whipped. Consider it the automotive equivalent of ABC's Wipeout show, where contestants will compete in four automotive-obstacle-course challenges.

Lexus launches 'Design Matters' campaign

Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.