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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Infiniti: M can be about mpg or zip

Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.

Hyundai & Kia get Google Maps integration – but not in UK

Hyundai and Kia are adding Google Maps functionality to their SatNav Systems in the US, but it’s not coming to the UK any time soon. In the US, Hyundai has a clever system called Blue Link (Kia has a similar system called UVO) that offers increased functionality for stuff like the SatNav, Remote Access, Location Sharing and Enhanced Recovery. It costs a few hundred dollars a year (for the all-singing, all-dancing version), but makes your Hyundai much smarter than the average bear.