Magnaflow Exhaust Systems - 16728 on 2040-parts.com

Race Is On For Leaf Owners To Reach Billion Kilometres

JAPANESE car maker Nissan is preparing the ground for a milestone celebration, as drivers of its popular Leaf electric vehicle race towards the billion kilometre mark. Nissan is creating a series of animated stories centring on the experiences of selected owners to mark the event. For example, Roberto, from Valladolid, narrates his own story as the first taxi driver in Spain to buy a Leaf, explaining that since buying the car in October 2011 he has covered over 100,000 km and eliminated three quarters of his running costs.

Cadillac CUE: Intuitive driving in 2012

General Motors' Cadillac division is hoping to lead the way in intuitive multimedia systems, with the launch of its ‘Cadillac User Experience' (CUE) system, which is set to make is official debut at the forthcoming LA auto show. The product of nearly four years research and development, the CUE project began in 2008 when Cadillac designers rode with 32 consumers for six months to study driver habits. The result is a ‘comprehensive in-vehicle experience that mergers intuitive design with auto industry-first controls and commands for information and entertainment data'.

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.