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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Honda delays Civic redesign

Honda's redesigned Civic will not arrive until 2011, well past the typical five-year product cadence that would have landed the next-generation subcompact in dealer showrooms this fall. Changing market conditions and tougher fuel economy and emissions regulations affected the development of the upcoming Civic, John Mendel, American Honda Motor Co.'s executive vice president, said in an interview. Mendel said the next Civic would come next year, although he declined to give a specific month.

Hyundai Curb concept car (2011) at Detroit auto show

It wasn't just about the Veloster hogging the limelight on Hyundai's stand at the 2011 Detroit auto show. The Curb concept car is a glimpse of a future rival to the Nissan Juke, and the Koreans even admitted it was a hint 'for the next generation of Hyundai buyers.' The new Curb is defiantly a concept car, but it also showcases Hyundai's Blue Link connectivity technology. Hyundai's Curb is the twelfth concept car to be designed at the company's Californian Design Center.