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Skoda Yeti, Octavia and Superb Tour de France Special Editions launched

The Skoda Yeti Tour de France (pictured) – just one of three Skoda TdF Specials It’s always nice to have a hook to a limited edition car, and Skoda are hanging their latest limited editions of the Yeti, Octavia and Superb on the Tour de France. The 2014 Tour de France will see its first three stages run in the UK, so Skoda are doing a ‘cycling enthusiast’ version of the Yeti, Superb and Octavia with some ‘le Tour de France’ badges, waterproof covers for the seats and bike wheel bags as well as throwing in a centenary edition of the Rouleur Tour de France book and a chance to win a VIP Tour de France experience. Just 198 examples of each car will be built – that’s the number of entries for this year’s Tour de France – and you can only have one in Red, White or Blue.

Mercedes GLA goes subterranean

FOR SUV owners looking to test their cars’ off-road credentials, the obvious place to put them to the test probably isn’t nearly 200 metres underground. But that’s exactly where the new Mercedes GLA found itself as it descended into Winsford Rock Salt Mine, 620 feet beneath the Cheshire countryside. The working mine, which supplies much of the UK’s gritting salt for wintry roads, played host to four standard (apart from extra driving lights) GLA models, which were lowered down into the mine nose first before being let loose in the 130-mile network of tunnels.

Which of these 2013 car ads is your favorite?

The 2014 One Show Automobile Advertising of the Year award finalists have been announced, covering media from broadcast TV to experiential marketing. The One Club teamed up with the Detroit auto show to select their picks for best automotive advertisements in the business. The One Club will be awarding finalists based on five categories: Print & Outdoor, Broadcast TV, Online Videos, Interactive and Experiential Advertising as well as the Public Choice Award.