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BMW ‘i' subbrand aims for 2013 launch
Mon, 21 Feb 2011BMW has confirmed that the new subbrand through which it intends to market a range of advanced stand-alone hybrid, range-extended and plug-in electric models will be called BMW “i.” Created to develop, produce and market what BMW's head of marketing, Ian Robertson, describes as “innovative solutions to premium mobility,” the brand will be supported by a company established by BMW called i Ventures, through which the German carmaker plans to grow its range of mobility services. The i3 and the i8 will be the initial models and are planned for introduction in 2013. “These cars have been designed specifically for their respective alternative drive systems,” said Klaus Draeger, head of BMW's R&D operations.
Ford kills Mercury – boosts Lincoln
Thu, 03 Jun 2010The Linclon Concept C - Lincoln's first C-Segment car? In what is probably the least surpring move by Ford the Mercury moniker has been consigned to the history books as Ford continues to rebuild not just its balance book but its brand. Having finally divested itself of its troublesome posh-badge crew of Jaguar, Land Rover, Aston Martin and Volvo, the only surprise is that the Mecury brand lasted this long.
Opel and Auto Design and Styling magazine launch new sketch contest
Wed, 08 May 2013Opel and Auto Design and Styling magazine have joined forces to launch the ‘Adam Seeks Eve' sketch competition. The competition, which is open to amateur and professional designers of all ages, asks participants to "sketch the ideal car partner for the Opel Adam." Designs can be a personalized Adam, a model inspired by it, or its next iteration. The winner will be awarded a free ticket to the AutoDesign Prague Automotive Design Conference and the AutoDesign Prague Workshop as well as being lent an Adam for a week.