Mast Jacket Cable Assembly on 2040-parts.com

Mercury dies off, Lincoln to benefit

Ford's brand portfolio is set to get smaller by the end of the year. Following the sale of Aston Martin, Land Rover, Jaguar and most recently Volvo (to Chinese automaker Geely), the Blue Oval has now announced the demise of its 'middle of the range' Mercury brand, with production of the last vehicles set to cease at the end of 2010. In a statement released to media, Ford announced that the shuttering of the 71-year old Mercury brand was in the interest of focusing on Lincoln, the automaker's only remaining premium brand.

Video: Honda Super Ultra Daydreams has us smiling with joy

Honda's press conference at last week's press conference was full of the usual marketing messages about sales figures, new models and company strategies but the thing that caught our magpie-like eyes was this joyful little video. The cheeky vector graphics feature 19 of the company's concept cars from the last 20 years, starting with the 1994 FSR right up to the NSX via such wonderful oddities as the Kiwami and P-Nut, all accompanied by a bouncy score.  It reminded us all why this is a brand that has always stood out as individual and creative even if the last few years have been a little sparse.

Bentley Continental GT Design Series China & Continental Flying Spur Speed China Revealed

Bentleys China Design Specials - replete with Orange Flame and Magenta Metallic We know that this month sees the Beijing Motor Show which will showcase all the goodies – and baddies – the Chinese motor industry has to offer. And we also know how important China is becoming to high-end Western car makers. None more so than Bentley.