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State of Ferrari: Supercar maker evolves, strives for exclusivity in consumer age

Ferrari means a great deal to a great many, but there are some things it is not--and will never be, says chairman Luca di Montezemolo. That means no full electric cars, four-doors and even fewer Ferraris. All of this is meant to preserve equity in the famous Ferrari brand, believed to be one of the most valuable in the world in any segment of consumer products.

Toyota and Mercedes-Benz are top global car brands

Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.

All-electric Nissan trialled in London

THE CITY OF LONDON Corporation has completed a successful trial of the 100% electric Nissan e-NV200 van as part of efforts to meet the highest levels of environmental responsibility across all areas of its operations. After a similarly successful trial of the 100% electric Nissan LEAF earlier this year, Nissan offered the City of London Corporation the chance to try the e-NV200. The City Corporation – the local authority services provider for the ‘Square Mile’ – supports and promotes the City as the world’s leading international financial centre.