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Ford builds it, you test it

Only a select few usually get the opportunity to test out upcoming vehicles. Ford is bucking that trend by allowing customers to sign up at BuiltToughTest.com, and get the chance to explain how they would put the aluminum reinforced 2015 Ford F-150 to the test. Product development does extensive testing to the extremes, going as far as disguising the F-150 and running it through the 2013 Baja 1000.

VW & Audi sell 100,000 diesel cars in the USA for the first time

VW & Audi sell 100,000 diesel cars in the USA for the first time Until very recently, a diesel engined car in the USA was as rare as hen’s teeth; Americans felt much the same as we used to about diesel-engined cars – fit only for commercial vehicles. But from a slow start, VW Group of America is gradually changing the mindset of American car buyers and now, 36 years after the first VW diesel was sold in the US, the VW Group have sold more than 100,000 diesel-engined cars in the USA in a year for the first time. With 12 Audi and VW diesel models on offer in the States – including new arrivals Audi arrivals like the Audi Q5 TDI, A6 TDI, A7 TDI and A8 TDI models – its seems the USA may now be heading down the route the UK went a few years ago, where a majority of car buyers in the UK feel the default buy is a diesel.

GM's ad spending nearly doubled in first half, Nielsen says

General Motors Co. nearly doubled its advertising spending in the first half of this year, leading a rebounding auto industry's marketing push, ad-monitoring company Nielsen Co. said.