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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Italdesign-Giugiaro collaborates with Dassault Systèmes to ensure design leadership in the next decade

During its 42 years in the automotive service field, Italdesign-Giugiaro has worked with many international carmakers and has been responsible for some of the world's most revered concepts and production vehicles. In May this year, the firm became part of the VW Group, marking a new era in its growth. Italdesign-Giugiaro provides services for complete project development within three main areas: styling, engineering and testing and prototyping, which all operate autonomously within the organization.

Ferrari 458 Italia spider in the works, Di Montezemolo reportedly says

The Ferrari 458 Italia will get a spider version, company president Luca di Montezemolo told Italian reporters. The Ferrari chief says work is under way on the topless 458 and that it should arrive in about two years. The 458 coupe launches early next year.