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Rockar Hyundai: Hyundai’s new digital sales channel

Rockar Hyundai will have a ‘Car Shop’ in Bluewater The death of the car showroom has long been predicted, and there’s no doubt that the car sales model we’re used to – visit showroom, see salesman, get upsold, leave with something you didn’t want – is going to die a death as the world and his dog get used to living, and buying, online. Now, Hyundai has decided there’s sufficient appetite for buying online to create a new digital platform for Hyundai buyers that removes the salesman from the equation and lets car purchases – and service followup – go properly digital. Enter Rockar Hyundai.

Aston Martin showrooms go Hi-Tec

I’m not too sure it will help much with sales at the moment, but it has been announced that Aston Martin are to become the first company to use Microsoft’s Surface Device in UK Car showrooms. The Surface device is in essence a glitzy coffee table, with a built in PC running the new software from Microsoft. Based on the software Aston Martin currently uses on its website, the device allows the salesman to configure the car on a coffee table screen, with changes of colour and wheels showing on the screen.

Juan Pablo Montoya hustles Corvette ZR1 around GM track

WITH VIDEO -- Juan Pablo Montoya's day job is to push Earnhardt Ganassi Racing's Chevy Impala around NASCAR tracks to collect trophies and points. And his extensive career includes stints in Formula One, Indy cars and Grand-AM racers. Recently, Montoya's patrons at Chevy brought him to the development track at the proving grounds in Milford, Mich.--known among fans inside the automaker as the "Lutzring." While he took some laps in the Chevrolet Cruze and the Camaro, what caught our eye is this video of Montoya pushing a Corvette ZR1 to the limit on the track.