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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy
Sat, 07 Aug 2010If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.
Smart Fortwo Lightshine launches
Wed, 12 Jan 2011Yet another Smart Limited Edition - the Smart Fortwo Lightshine You have to hand it to Mercedes – they don’t give up on Smart (or Maybach – another expensive departure). They keep churning out new cars (well, endless new limited editions, anyway) despite sales that seem to keep falling. Last year (2010) saw Smart sales in the UK fall by 8.5% and their sales last month (December 2010) were a woeful 57% down on December 2009.
Renault Zoe EV: Price from £18k plus £70 a month battery lease
Thu, 21 Mar 2013Price and specifications revealed for the Renault Zoe EV which will start at £18k for the Zoe Expression plus an extra £70 a month for battery lease. The Nissan LEAF may be the best-selling electric car in the world, but it’s still an insignificant speck on the car sales landscape. But Nissan hope sales of electric cars will get a boost with the more ‘affordable’ Renault Zoe EV.