Mercury Overhaul Engine Kit-331542mer on 2040-parts.com

Lincoln launches ad blitz

Lincoln is launching its biggest advertising campaign, a multimedia initiative that will include a one-minute spot during the Super Bowl on Feb. 3. The ads, appearing in conjunction with the launch of the 2013 MKZ sedan this month, go live Monday accompanied by events in New York, Miami and Los Angeles.

Saleen S351 Mustang being prepped

After a tumultuous and sometimes litigious couple of years (which included Steve Saleen the man suing Saleen the company for calling itself Saleen!), Saleen the man, the car and the company with the man again in the driver's seat are back, still in Southern California and still in the bustling Inland Empire burg of Corona to which they all ensconced a few years ago. So what's new? First up is a Saleen 351 Mustang, which was announced at the LA auto show last week.

First Sight: BMW 1 Series

This is the first BMW to compete in the premium lower medium European car class defined by cars such as the Audi A3 and Alfa Romeo 147, although spiritually it follows the significantly smaller BMW 2002 Touring produced from 1968 to 1976. A little more compact that the 3 Series (which will grow in size with next year's new model) the 1 Series effectively replaces the 3 Series-based Compact and extends the brand downward to just above the Mini. The 1 Series was previewed by the CS1 two door convertible concept shown two years ago at Geneva, with which it shares much of its exterior proportions and form, and some interior design themes.