Mercury/quicksilver 889575 Sensor Assembly on 2040-parts.com

Simple Rule: Technology Costs

Close your eyes. Imagine you're at the turn of the 20th century. A favorite broadsheet tells you that these new-fangled automobile gadgets are dangerous rattle traps that foul the air and that they are singularly profound failures!

Ford to roll out Stop-Start in a big way

Ford are rolling out Stop Start in North America Stop-Start is a relatively simple way for car makers to grab more miles out of every gallon of fuel a car uses by simply turning off the engine when it’s not being used. And it’s a technology that is rapidly spreading from the hybrid sector in to more mainstream cars. And high end stuff too, with Porsche rolling it out on the Cayenne and Panamera.

Concept Car of the Week: Chrysler Lamborghini Portofino (1987)

In 1987, Chrysler purchased the bankrupt Italian carmaker Lamborghini to add an exotic brand to its portfolio. In celebration of its acquisition, Chrysler announced it would unveil a futuristic concept car at the Frankfurt motor show bearing a unique logo with the Italian raging bull framed inside Chrysler's famous Pentastar. It was during an internal aerodynamic study that designer Kevin Verduyn drew the lines of a four-seater sedan concept called the Navajo.