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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

GM to drop plans for range-topping Cadillac sedan

General Motors has decided to deep-freeze a range-topping ultraluxury sedan it was developing for Cadillac, according to three people with knowledge of the company’s plans. GM executives recently concluded that the rear-wheel-drive car, which would have been a low-volume showstopper priced well north of $100,000, didn’t offer enough brand-building pizzazz to justify the investment, the sources said. Designers recently were taken off the program and reassigned.

Volvo, Geely working on shared architecture

Geely and its Volvo ward are working at developing a new compact car architecture that will be shared by both companies. For Volvo, this means a smaller luxury car, possibly a few. The platform will be modular, as is practically required in this day and age, ready to underpin different body styles or—if need be—an entirely new lineup.