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Goodwood 2011 FoS and Revival dates announced
Thu, 11 Nov 2010Lord March has announced dates for both the 2011 Goodwood Festival of Speed and the Goodwood Revival. The Festival of Speed will take place from 1-3 July, and the Revival will follow on 16-18 September 2011. The theme is 'racing revolutions – quantum leaps that shaped motor sport’, and some of the celebrated breakthroughs will includes 30 years since four-wheel drive started to dominate rallying, 25 years since turbocharged engines ruled in F1, and two decades since Mazda’s rotary-engined 787B took the chequered flag at Le Mans.
BMW Concept 6 Series Coupe
Sun, 19 Sep 2010The BMW Concept 6 Series Coupe appears to be a thinly-veiled version of the upcoming production version, due next year. Like the current model, it retains a 2+2 coupe layout and while its exterior styling may not be as shocking as its predecessor's on its unveiling in 2003, it marks an evolution of the current BMW language. Its face has a subtly evolved kidney grille and more drawn-back headlamps.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.