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Earthquake auction Ferrari 599 XX Evo handed to Google’s Benjamin Sloss

The Ferrari 599 XX Evo auctioned by Ferrari to raise funds for the earthquake in the Emilia Romagna region has been handed to Benjamin Sloss of Google. Back in May, following the earthquake in the Emilia Romagna region of Italy, Ferrari ran an auction to raise funds to help victims of the earthquake’ Amongst the items put up for auction by Ferrari were an F60 nose-cone and an F2008 engine, but the star lot was a brand new Ferrari 599 XX Evo, Ferrari’s track-day only testbed for all things Maranello. The winner of the 599 XX Evo turns out to be a deep-pocketed Google VP – Benjamin Sloss – who forked out €1.4 million for his new plaything (which was almost a bargain price) and, as part of the auction offering, he was rewarded for his generosity with a presentation of his new Ferrari at last weekend’s Italian Grand Prix at Monza.

Volkswagen UK’s dealer showrooms get a revamp

It’s an interesting exercise to ponder on the future of main dealer showrooms as the world moves more and more towards an online buying experience. Are car showrooms a relic of the past or the perfect way, still, to showcase the offerings from a car maker? Volkswagen are taking no chances on the future and have already rolled out their ‘Digital Showrooms’ across the dealer network where staff get iPads and advanced web tools to try and bring the on-line and off-line worlds in to a workable intersection, and offer customers virtual product that wouldn’t otherwise be available on show.

Fiat 500 Thousandth – the first ‘Collective Car’

Fiat 500 Thousand - get your picture on a Fiat 500 The Fiat 500 seems like it’s been around forever. Which of course it almost has if you count its original iteration. But even the modern Fiat 500 seems to be such a familiar part of the motoring landscape that it’s hard to believe it’s just 31 months since it launched.