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Jaguar XK and XKR Special Edition launched

New Jaguar XK and XKR Special Editions launched Jaguar has decided to give the XK and XKR sales a bit of a boost with the launch of  Special Edition models as coupe and convertible. There’s nothing quite like a Special Edition model to get punters in showrooms, and with the Jaguar XK and XKR perhaps losing a bit of their glow – thanks in part to getting towards the end of their shelf life, and the arrival of the bonkers XKR-S – Jaguar has launched ‘Special Edition’ models of the XK and XKR as both coupe and convertible. The new XK and XKR Special Editions are purely cosmetic – there’s none of the extra power we’ve seen in the XKR-S – but the cosmetic tweaks are appealing.

Audi launches showrooms without cars in London

Audi has opened its first digital showroom in London – Audi City – a fully digital showroom for Audi’s entire range near Piccadilly Circus. It’s something of a dilemma for car makers; how to sell their cars in a world that now revolves around the internet and digital access? Traditional car showrooms seem very last century, but choosing a car from a screen at home is still something many are reluctant to do.

BMW & Toyota agree joint development of new sports car

BMW and Toyota have signed a binding agreement to co-develop a new sports car and continue with co-developed and shared technology. The way forward for car makers seems to be either to be as big as possible for the benefits of economy of scale, or to work together on joint products to cut development costs. Which is why BMW and Toyota are getting cosy.