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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Historic Roper steam-powered motorcycle at Las Vegas auction - Autoweek

In September we told you about one of the world's oldest four-wheeled machines going up for auction at an RM event. In January 2012, the perfect companion piece to that $4.6 million horseless carriage is being sold--a 1894 Roper Steam-Powered Runabout motorbike. The Roper bike is the second of two built by Sylvester Roper of Roxbury, Mass., and is regarded as one of the world's oldest, predating the earliest Orient, Indian and Harley-Davidsons.

Concept Car of the Week: Alfa Romeo BAT 7

This week sees the Concept of the Week title go to Alfa Romeo and Bertone for their collaboration on the Alfa Romeo BAT 7, the second addition to the BAT series that began in 1953 and finished in 1955. First seen at the 1954 Turin motor show, this wildly futuristic ‘dream' car came about after Alfa Romeo contacted Giuseppe "Nuccio" Bertone of the Bertone carrozeria to commission three concepts with the lowest possible drag coefficient. The cars were named BAT for "Berlinetta Aerodinamica Tecnica." Built upon the Alfa Romeo 1900 chassis, the BAT cars featured large rear bumpers and curved fins, and the concepts achieved a drag coefficient of just 0.19 - an impressive result.