Ferrari SA APERTA – Ferrari 599 Roadster revealed

The 599 Roadster is the Ferrari SA Aperta We weren’t sure. We knew, because Ferrari had said, that the Ferrari 599 Roadster would get an evocative name. Would it be Barchetta, we wondered?

Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Jeep and Mopar create six concepts

Jeep and Mopar have created six new vehicles in time for the annual Easter Jeep Safari in Moab, Utah, which takes place from 31 March to 8 April. The six concepts join around 30 others developed since 2002 by the brands for the pleasure of Jeep enthusiasts. Jeep Grand Cherokee Trailhawk Concept Finished in Stone White, but with a theme of Mineral Gray – grille surround, mirror caps and rear light bar – and red – tow hooks, the Jeep logos on wheel center caps and bolt holes – visible throughout.