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Peugeot 5008: The Toy Story 3 Advert

Woody checks out the Peugeot 5008 Peugeot are planning a big advertising splash in Europe, and have teamed up with Pixar/Disney to use well known characters from the Toy Story films in the ads, which are due to roll out across Europe from this week. The firts advert up is  for the Peugeot 5008, a more than competent people shifter from Peugeot (in fact those nice people at Peugeot are due to send us one soon, so look out for a proper in-depth review and road test on the 5008 as we spend a week with it). The advert uses Woody looking for his Cowboy hat to give the excuse to show every nook and cranny and seat shifting trick the 5008 can manage.

Hongik University's transportation design process

Hongik University in Seoul, Korea, is one of the preeminent design schools in the country with a diverse range of programs. But the school's transportation design department has also developed a unique approach for concept ideation. At the International Transportation Design Forum in Pforzheim, Germany, Professor Joo Hyun Chung from the school's Transportation Design course gave Car Design News an exclusive insight into the process, explaining how students express their ideas into 3D surfaces directly, using materials such as paper and wire for the first exploration of the form rather than the traditional 2D to 3D process.

Concept Group International (CGI) expands its reach into China

CGI is one of the European leaders in vehicle development technology and is increasing its client base by providing engineering services to Chinese automotive manufacturers. CGI is currently operating in China utilizing the capability of its strategic partners based on the mainland, allowing Chinese automotive manufacturers to benefit from CGI's expertise and its history in engineering and innovative design.  CGI has developed key partnerships with major automotive manufacturers based in the UK and Europe and is fully committed to generating similar relationships in China. By providing OEMs such as Bentley, Jaguar Land Rover, Nissan and Aston Martin with best-in-class quality and on-time delivery, CGI is now poised to further develop its presence in the Asian market.