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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Nissan plots BladeGlider production (2014)

By Ben Pulman Motor Industry 03 January 2014 10:30 Last month we brought you spyshots of Nissan’s new Almera hatchback; this week it’s the altogether more enticing news that bosses at the Japanese car giant hope to put the wacky BladeGlider concept car into production. The ‘swept wing’ BladeGlider is inspired by Nissan’s ZEOD RC, the company’s entry into the 2014 Le Mans 24-hours, and it seems production of the crazy concept is a possibility. ‘It’s in our mid-term plan,’ Nissan chief planning officer Andy Palmer revealed to CAR.

Jaguar XF SE Business & XF Sport launch

Jaguar XF SE Business 9left) and & XF Sport extend the XF range Jaguar has added the XF SE Business and XF Sport, both with the new 2.2 diesel engine, to the XF model range. Jaguar has chosen today to launch two new XF models – the Jaguar XF SE Business and Jaguar XF Sport – to coincide with the XF being declared ‘Executive Car of the Year’ by Business Car. Another gong for the XF, and two new models for the XF range.