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Chrysler brand aims S line at younger crowd
Mon, 31 Jan 2011With just four models and an average customer age of 62, Chrysler brand has the Chrysler Group's thinnest lineup, lowest volume and oldest buyers. But Chrysler has a plan to expand its offerings, boost sales and attract younger customers: a new line of vehicles, dubbed S, that arrives in the spring. The plan aims to keep traditional customers happy with the beige leather interiors, wood accents and chrome grilles they want, and woo younger customers with different styling in the S vehicles.
GM's Tom Peters on breaking Corvette design tradition [w/Video]
Fri, 04 Oct 2013GM design director of performance vehicles and full-size trucks Tom Peters has defended his decision to break from Corvette tradition by abandoning round rear lamps for the 2014 Stingray in an Autoweek video. The rear lamp design of the new model has been criticized as being "too Camaro" by some, to which Peters challenges them to park one alongside the other before he highlights just how different they are. Functionality also played a key role in the rear lamps' redesign, he explains, such as rear aerodynamic considerations, new LED technology previously unused in Corvette design, and depth of sculpture opportunities.
Politecnico di Milano collaborates with Volkswagen for 2011 Masters course
Fri, 25 Mar 2011Politecnico di Milano in Milan, Italy, is collaborating with the Volkswagen Group to create the third installment of its Masters Degree in Transportation & Automobile Design. The course, which will run for 15 months, will be open to 25 graduates. The deadline for applications is 23 May 2011.
