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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Lamborghini SUV confirmed

A senior source at Lamborghini's parent company Audi in Ingolstadt, Germany, has confirmed reports suggesting that the Italian supercar maker is close to revealing a dramatically styled and luxuriously equipped SUV/crossover concept that previews its long-touted third model. "I can't comment in detail but the speculation in the press is largely correct," an Audi manager revealed when questioned about reports outlining plans by Lamborghini to gauge public response to a successor to the famed LM002 with a new SUV concept. Set to get its first public airing at the Beijing motor show in late April, the new SUV/crossover will extend the current Lamborghini lineup, joining the successor to today's Gallardo and the recently introduced Aventador in what will at least be a three-strong model lineup from Sant'Agata from 2016 onward.

Porsche plans four-door Panamera convertible

A series of European and U.S. patent applications obtained by AutoWeek show that Porsche remains committed to building a four-door convertible version of its flagship Panamera, despite recent comments from Zuffenhausen insiders indicating the car had been canceled. The new car, depicted in official drawings that accompany the latest Porsche patent applications filed in February, eschews the two-door route taken by all of its upmarket rivals for a four-door body.