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Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.

Audi: Electric Turbo, e-Gas & Intelligent Hybrids

Audi are developing new technologies to make cars more efficient including synthetic fuel, electric turbos and intelligent hybrids. Necessity is the mother of invention, and increasingly stringent CO2 emissions targets imposed by governments are making car makers ever more resourceful in their quest to cut emissions. The fact that CO2 emissions are not the bad guy – that’s NOx and particulate emissions – means the environmental benefits are not a panacea for a better climate, but benefits from new technology are nonetheless real.

Cyclists 'a pretty special bunch'

WE BRITS think cyclists are more intelligent and charitable than the average person, according to a new report. A study for the British Heart Foundation (BHF) found that sportsmen and women generally were more attractive than celebrities, with most qualities attributed to cyclists. The survey of 600 adults also showed that two thirds admitted to liking lycra.