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BMW launches ad campaign to combat texting while driving

We know that texting while driving is bad. Now a new national ad campaign from BMW puts the dangers of distracted driving in high relief. The campaign is comprised of TV, print, online and radio ads and a strong in-dealership message.

Nissan recruits Champions League football stars

NISSAN has gone football mad ahead of the new European season, recruiting as brand ambassadors two of the finest talents to grace the 2014-15 Champions League. The Japanese firm is sponsoring the competition this year, and has secured the services of Brazil's captain of Paris Saint-Germain Thiago Silva and the Barcelona and Spain midfielder Andrés Iniesta, who himself has won three Champions League titles. Dubbed Nissan's new 'Engineers of Excitement', the firm says in a press release that the players “will help the Japanese car manufacturer in its campaign to introduce new innovations to enhance the football fan experience.” They will feature in a series of TV adverts focusing on how innovation is key, both on and off the field, to creating excitement for football fans and drivers.

Daimler agrees to unload remaining Chrysler stake

Daimler AG announced today that it has reached an agreement to unload its remaining 19.9 percent stake in Chrysler LLC. "Daimler's remaining 19.9 percent shareholding in Chrysler will be redeemed, and Daimler will forgive repayment of the loans extended to Chrysler, which were already written off in the 2008 financial statement," Daimler said in a prepared statement. All told, Daimler will write off $700 million as a result of the deal, according to the statement.