Moog K500113 Lower Ball Joint on 2040-parts.com

Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

One Lap of the Web: It's always St. Patrick's Day when you're Irish

-- If your crippling hangover didn't remind you today, yesterday was St. Patrick's Day. You know what that means: today is a good time to catch up on both green-themed car news.

Mini Superleggera Vision Concept – a very different MINi Concept – at Villa D’Este

The Mini Superleggera Vision Concept (pictured) is a Villa D’Este special We’ve had our fill of VW Group concepts for Worthersee – like the Skoda CitiJet, Yeti XTreme and Audi A3 Clubsport - this last week, but now we’ve got a concept from MINI that isn’t just the usual slightly left-field take on a regular MINI, but a real original to grab our interest – the Mini Superleggera Vision Concept – and it’s heading to Villa D’Este. Built in collaboration with Touring Superleggera – which has built stunning concepts like the Alfa Romeo Disco Volante - the new MINI is a retro-looking small roadster with lots of historic design cues but with an EV powertrain under its clothes. There’s a fin on the back that looks like a Jaguar D Type, a pair of swage lines down the side, a long bonnet, a back end that has a hint of Aston Martin and even Union Jacks in the tail lights.