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Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

2010 Camaro goes Synergy green

Striking bright colors are part of the Chevrolet Camaro's history--orange, yellow and what some might label Kelly green from the '60s. Chevrolet is trying to generate a buzz for the 2010 Camaro with the Synergy Special Edition, a mouthful that means it is a limited-edition coupe with over-the-top green paint. Count on this being the official pace car of any St.

Nissan goes bespoke with Project 370Z

Nissan is flexing its social-media muscles for the new 370Z. It will offer fans a chance to submit and then vote on customization options for the new coupe. “Car companies build project vehicles all the time, but we thought it'd be interesting to harness the power of social media to reach out to Z enthusiasts,” said Jon Brancheau, vice president of Nissan North America marketing.