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2011 New York auto show: Day 1 wrap-up

Day one of the 2011 New York auto show is in the bag, and If you haven't been following our coverage, here's a look at what the autoweek.com editors and contributors enjoyed on Wednesday. Want even more? Follow us on Twitter for the very latest from the show floor, and the afterparties.

Ferrari and Puma extend partnership

Ferrari and apparel company Puma will extend their six-year deal, the companies said on Wednesday. Puma will continue to be the official licensing partner and racewear supplier for Ferrari. Ferrari is expecting to expand its global reach as the Formula One calendar grows into markets such as India and the United States.

Driven: BMW Z4

Loved as it may be by its loyal fanbase, the outgoing Z4 was always something of a mixed bag in terms of design. While the car's classic long-bonnet, cab-back profile and short overhangs should have pleased the eye, the BMW's sheer frontal mass made its proportions seem out of balance. The application of the company's then-new ‘flame surfacing' form language also generated a visual business that seemed out of place on something as conceptually simple as a roadster.