Moog Steering Damper Cylinder on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Concept Car of the Week: Ford 021C (1999)

As Australian-born designer Marc Newson this week joined Apple, we can only wish that he brings with him the same smart-yet-playful approach as he did with his radical Ford 021C concept. Presented at the 1999 Tokyo Motor Show, the project began when Marc Newson was commissioned by Ford global design director, J Mays, to create an innovative interior. Their mutual passion for design and their enthusiasm led to a much larger project and Newson eventually delivered a complete working prototype.

Lotus CEO fired - Dany Bahar won't return to Lotus

Lotus chief executive officer Dany Bahar was tonight ousted from his job as the boss of Group Lotus. The Nofolk sports car maker's new Malaysian owners, DRB-Hicom, issued a terse statement confirming Bahar's departure. As CAR earlier reported, Bahar had been suspended following an investigation into his expenses.