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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

Lamborghini LP560-4 Superleggera coming?

What appears to be a Lamborhgini LP560-4 Superleggera out testing But if the photo above is anything to go by it looks as if Lamborghini is planning a Superleggera version of the LP560-4 sooner rather than later. Which would work out pretty well for Lamborghini as they have rashly declared that they will deliver a new car at every road show, and with the replacement for the Murcielago cars – LP640/LP650-4/LP670-4 – still some way off, this could be a  good solution. They’ve run out of new cars for shows after revealing the Lamborghini Reventon Roadster this week at Frankfurt, so they need to get a bit of a hustle on before the next major show if they’re going to keep their promise.

Who's Where: Satoshi Wada to open independent design studio

Satoshi Wada, former Senior Designer at Audi AG and Nissan Design Japan, is set to open his own design studio. Called SWdesign TOKYO, his ambitious plan follows on from a growing line of design managers who have left successful OEMs to establish their own design practices. Wada, who resigned from Audi AG in Ingolstadt earlier this month, told CDN he is aiming "to create a new vision with my own independent design studio in Tokyo".