Moose Racing Men's 2017 Velocity Pullover Hoodie Sweatshirt (black) L (large) on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

New Citroen DS5 Cinemagraphs: Citroen UK gets arty

New Citroen DS5 Cinemagraph The new Citroen DS5 is rapidly heading towards a showroom near you after its production-ready debut at Frankfurt in December (and its first UK viewing at the Top Gear Live shows this month). So Citroen UK has decided they need to push the marketing on a bit in the run-up to the DS5 actually arriving in the UK and have had a set of  ’Cinemagraphs’ created of the new DS5. What’s a Cinemagraph, you may well ask?

McLaren MSO reveals MSO 650S Coupe Concept

The McLaren 650S MSOP Concept (pictured) showcases McLaren’s custom options It’s only a few months since we had a McLaren MSO 12C Concept from McLaren Special Operations (MSO) – Maclaren’s division that titivates cars for a significant wad of cash – to showcase just what MSO can do for the 12C. But with McLaren deciding that the 12C is biting the dust in the face of the new 650S, it’s time to update that concept to one that’s current, hence the arrival of the McLaren MSO 650S Concept. The changes to the 650S by MSO are designed to illustrate what McLaren can do to make your 650S as individual as you are, and the updates included on the concept can be applied to both the Coupe and Spider versions of the 650S and even the 12C.