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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Jaguar F-Type

The Jaguar F-Type has leaked onto the internet ahead of its official unveiling in Paris on Thursday. The F-Type offers little in the way of surprise to anyone who saw last year’s C-X16 concept, or indeed a current XK for that matter. It’s a more compact sports car than the XK, aimed squarely at the BMW Z4, Porsche Boxster and Mercedes SLK.

McLaren managing director on leave, not expected in Geneva

McLaren Automotive's U.S.-born managing director, Antony Sheriff, is expected to be absent from the launch of the P1 hypercar at Geneva next week because he is on extended leave from the company. No reason for Sheriff's absence has been given, although McLaren is at pains to point out that he is “still employed as McLaren Automotive's managing director.” Rumors were circulating about Sheriff's absence from Woking in January, but company spokesmen back then stressed that he was still employed by McLaren and would unveil the P1 at Geneva. Despite those assurances, sources had reported earlier in the year that Sheriff “hadn't been seen in his office” for some days.