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Mini plans to set new world record for largest one-make parade

Mini never shied away from setting records in the most dramatic way possible, and the company's next stunt hopes to set a new Guinness World Record for the largest parade of Minis. The rendezvous point for this record attempt will be the famous Mackinac Bridge in Michigan, where the official car count will take place. The organizers, Mini USA along with Mini of Grand Rapids, are hoping that at least 1,451 Minis will show up, to beat the previous record of 1,450.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

F1: Back in the U.S.A. 2012

The F1 Grand Prix Circus returns to the USA in 2012 The Americans have never really fallen in love with Formula One in the way the rest of the world – and particularly the Europeans – have. They have plenty of race series of their own, many arguably more exciting. Which you would think would be a good enough reason not to worry too much about the lack of a US Grand Prix on the calendar since the last one in Indianapolis in 2007.