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So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

General Motors fires back at Volkswagen

General Motors issued a terse response this week to published comments by Volkswagen CEO Martin Winterkorn, who suggested to the German press that Opel could be sold to a Chinese competitor. Detroit-based GM called Winterkorn's comments “regrettable” and accused him of “fanning speculation.” Opel was nearly sold to Magna and Russian investors in the wake of GM's 2009 bankruptcy. But then-CEO Ed Whitacre and the corporate board reversed that decision, igniting controversy from German political and labor leaders who have long chafed under American oversight.

BMW Z2 at Geneva

BMW Z2 Spy shot snapped last year in the US The idea of a sub-Z4 roadster from BMW has been a round a while. Well, at least as long as the Z4 has. And while we have no idea if it will be called the Z2, it does seem logical.