Motor Emission Control Manual 1985 5th Edition 1983-84 Near Mint Condition on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Citroen DS3: Making the most of the Top Gear COTY Award

Citroen DS3 - Top Gear COTY Those who don’t ‘Get’ cars like to call us Petrolheads. They think it’s a disparaging term. But it’s not.

Pilkington Vehicle Design Awards 2011

One student designer has made history by winning the prizes for Best Overall Design and Best Use of Glazing at the 2011 Pilkington Vehicle Design Awards. For the first time in the awards' 24-year history, the prizes were awarded to Adam Phillips, a postgraduate of the vehicle design course at the Royal College of Art (RCA). Phillips, who previously worked as a toy designer for Lego before studying at the RCA, scooped the awards with a concept on the modern family car that uses iPad-style technology called ‘Family Dynamic'.