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Rockar Hyundai: Hyundai’s new digital sales channel

Rockar Hyundai will have a ‘Car Shop’ in Bluewater The death of the car showroom has long been predicted, and there’s no doubt that the car sales model we’re used to – visit showroom, see salesman, get upsold, leave with something you didn’t want – is going to die a death as the world and his dog get used to living, and buying, online. Now, Hyundai has decided there’s sufficient appetite for buying online to create a new digital platform for Hyundai buyers that removes the salesman from the equation and lets car purchases – and service followup – go properly digital. Enter Rockar Hyundai.

Petrol price relief for drivers

PETROL PRICE pressure on the purse strings of drivers has eased, according to figures from the AA. They showed that average petrol pump prices in the UK have fallen back to 130.0p a litre having risen to 131.7p a litre at the beginning of July. Motorists are now doing far better than they were a year ago when petrol averaged 137.5p a litre, rising to 138.38p a litre in mid-October 2013.

Chrysler launches 'Born Makers' ad campaign

Chrysler is launching its ad campaign for the 2015 200 sedan on Saturday. The brand gave us a sneak peak of the new Ameri-centric commercial on Friday. The effort will include 30- and 60-second television spots and in-theater ads in addition to activity in print, digital and social media.