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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Raging Artists gives its take on the minivan

What would a minivan commercial look like if it was made by minivan drivers instead of agency suits? A lot less boring than you'd think, as it turns out. The Raging Artists public-relations firm created a strangely comedic video called “A Family Man is Still a Man” with a group of RA employees that owns four minivans among them.

Noble M600 – launch soon?

The new Noble M600 caught testing in the UK and almost ready to launch Next up for Noble is the M600, which signifies a big leap in target market. The Noble M600 is heading where Lotus did a generation ago with the Esprit – aiming to take on the ‘Big-Boys’. The M600 was out testing in Arizona last year in the company of a Porsche Carrera GT, which indicates just how high Noble is aiming.