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Who's Where: Toyota design chief moves to head-up Yamaha design
Tue, 15 Jul 2014Akihiro Dezi Nagaya has moved from his position as chief designer at Toyota to Yamaha Motor Company, where he will take up the post of chief general manager of design. The move became effective on 1 July, and sees Nagaya move from his position as CEO of Tecno Art Research, a freelance design office for Toyota projects located in Nagoya, Japan. His replacement at Tecno Art Research is Hiroshi Kawahara, Toyota's former general manager of advanced design.
New Hyundai i30: Look in to my eyes
Sun, 18 Mar 2012Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.
Renault's four electric Frankfurt stars: the teaser
Thu, 10 Sep 2009Renault will show off four electric cars at the 2009 Frankfurt motor show By Tim Pollard First Official Pictures 10 September 2009 17:18 Renault today trailed its electric car debutants for next week's Frankfurt motor show – revealing the four battery cars that will hog the limelight in Germany. The Renault zero-emissions cars will be shown in full on Tuesday 15 September 2009, but this image gives us a taster for what's to come.Carlos Ghosn, Renault's chief exec, will unveil four new electric cars, seen here for the first time. This overhead shot confirms that Renault will unveil a range of EVs – from a tiny city car through a supermini and van all the way up to what looks like an electric saloon car.Electric cars: the theme of FrankfurtPlenty of manufacturers will be showing off electric or petrol-electric cars at Frankfurt's IAA this year: there's an electric Merc SLS and Hyundai i10, plus more hybrids than you could shake a socket at – including debuts from Lexus, Peugeot and BMW.