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New Jaguar Brand Promo video – David Gandy: Escapism

New Jaguar Brand Promo video: David Gandy: Escapism Somebody at Jaguar PR has a fondness for British model David Gandy, and they’ve turned his profile in to an ongoing promo for all things Jaguar in recent months. We had the good Mr Gandy (who hails from the home of Cars UK – Billericay) driving an XK120 earlier this year with Yasmin le Bon in the Mille Miglia, and this time Jaguar are aiming at the ladies with a brand promo video featuring David driving classic Jags but focusing in on the heritage and appeal of the new F-Type in the process. Jaguar introduced the film at the Goodwood Revival earlier this month, but now we get the full release of the film - David Gandy: Escapism – with David explaining his passion for cars – and in particular his passion for Jaguar cars – with the film including not just the new F-Type, but the inspiration for the F-Type – the Jaguar E-Type – and perhaps the most appealing, and rare, Jaguar of all – the Jaguar XK-SS.

First MINI Coupé rolls off the production line

MINI Coupe - first production car rolls out at Cowley We’ve only recently had the reveal of the new MINI Coupe – well, the production car reveal, that is. We had the first reveal of the MINI Coupe Concept nearly two years ago and, despite the production MINI Coupe looking almost exactly the same as the concept, MINI managed to do the production reveal in two stages – one with swirly disguise round the rump followed by a full reveal a week or three later. Still, all the pre-production marketing flim-flam out of the way, MINI are getting down to actually making the car that promises to be the most fun (modern) MINI so far, and the very first MINI Coupe has now rolled off the production line at Cowley – cue PR opportunity.

Toyota Prius plug-in to cost from £31k

Toyota Prius plug-in will cost £31k We thought it was probably too good to be true. When we revealed that the US price for the new Toyota Prius plug-in was 36 per cent more than a regular Prius, we did hope that price increase would apply to the UK too. Because if Toyota were to do the same in the UK, the plug-in Prius would have come in – after the taxpayer very generously chipped in a £5k subsidy for ‘eco’ cars – at a ‘buy’ price in the UK around £2.5k more than the non plug-in Prius.