Mpa 15476 Remanufactured Alternator on 2040-parts.com

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Land Rover Discovery range to grow with new models

The Land Rover Discovery name is to be used on a new family of vehicles in a similar way to the Range Rover model range, the firm revealed at the Geneva Motor Show 2014. Currently used on the recently updated 2014 Discovery, the name will become a brand in 2015 as Land Rover broadens the range by introducing all-new model lines. GENEVA MOTOR SHOW 2014 LIVE BLOG Group marketing director Phil Popham revealed to MSN that these cars will be focused on versatility and practicality.

University students learn product development at Eco Car Challenge

The Eco Car Challenge spring workshop had a flavor of cutting-edge environmental technologies in advanced prototypes--developed by students. The event, at the Environmental Protection Agency's laboratory in Ann Arbor, Mich., allowed journalists to get behind the wheel of these test cars. It was part of a competition among 16 North American universities to design, develop and build vehicles that are forward-looking yet practical.