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Lexus launches 'Design Matters' campaign

Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.

IED collaborates with McLaren to create the crossovers of 2020

Students from the Istituto Europeo di Design, Turin have collaborated with British super car manufacturer, McLaren Automotive, to design an off-road, hybrid two-seater for 2020. The 33, third-year post-diploma Transportation Design students were briefed by McLaren Automotive design director, Frank Stephenson, to create a car capable of 'combining sports excellence, driving thrills and the McLaren performance characteristics both off- and on-road'. "McLaren Automotive's plans are wholly based on two-seat, mid-engined performance cars," explained Stephenson.

Sustrans backs City's 20mph plan

THE CHARITY Sustrans, which encourages people to travel by foot, bike or public transport, has welcomed plans to cut speed limits within the City of London to 20mph. The City of London's Court of Common Council approved the plan to reduce the speed limit to 20mph in the City as part of its Road Danger Reduction Plan. It is argued that the plan will reduce casualties by almost 10% while adding only a minute to journey times.