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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Iowa distributes thumb bands imprinted with ‘TXTING KILLS'

Thumb bands that read “TXTNG KILLS” have been making their way around the state of Iowa, the Wall Street Journal reports. The bands--which are meant to serve as a reminder to avoid texting while driving--have been distributed at events such as the Iowa State Fair and the Iowa-Iowa State college football game. “A lot of people want them for their kids,” Courtney Greene, spokeswoman for Iowa's Department of Public Safety, told the Wall Street Journal.

MG6 Launch revives Morris Garages moniker

The new MG6 gets badged 'Morris Garages'. Life has not been easy over the last few years for MG. Or should I say what remains of MG after the debacle of the ‘Phoenix Four’ who took over MG Rover from BMW for a token £10 – and £425 million in working capital to boot – and set about selling off the rights to MG to the Chinese in the form of SAIC (Shanghai Automotive Industry Corporation).