Nascar Momo 16" Steering Wheel New With Used Woodward Quick Release on 2040-parts.com

Ferrari posts huge profits - by building fewer cars

AP Ferrari today announced an 8% jump in trading profits to €363.5 million in 2013 - despite selling 5% fewer cars. It's all part of the supercar maker's planned reduction in supply to keep values and demand for Ferraris rock-solid, Maranello reported. Turnover and profit all surpassed previous records, despite the reduction in the number of cars built.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Audi A8 (2010) at Detroit motor show 2010

Just unveiled at the 2010 Detroit auto show, this is the new 2010 Audi A8, Ingolstadt’s flagship limo designed to take on the BMW 7-series, Mercedes S-class and Jaguar XJ. Like the previous two generations of A8, the new car is built entirely of aluminium, meaning it achieves some incredible fuel figures. There’s also a gorgeous interior, some very cool gadgets, and the promise from Audi that the A8 will be the sportiest luxury saloon in its class.