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Dodge plans first-quarter ad blitz, including Super Bowl

Dodge, moving to entice car shoppers as industry sales recover, plans a major marketing push early next year that will include advertising during the Super Bowl broadcast on Feb. 6, 2011. Dodge CEO Ralph Gilles notified dealers of the advertising plan in an e-mail Tuesday that urged them to order their allocations of 2011 vehicles.

Huayra paves the way for Pagani sales in the U.S.

The Pagani Huayra will pave the way for the Italian company to begin selling its cars in the United States later this year. Pagani Automobili said on Monday that the 700-hp Huayra will be sold through a network of dealers. But it did not say how many dealerships it would have, where they would be located and when sales would start.

Range Rover Sport 2014 Product Video arrives

Just yesterday we had the first official confirmation from Land Rover of prices and specs for the new Range Rover Sport (although we actually published them some time ago) and Land Rover has now released a new product film of the RRS – a glorified video commercial, if you like. But unlike the RRS videos we had when the Sport first appeared, this video is much slicker and does manage to convey much better what the new Sport has on offer. From an opening showing design sketches of the new Sport, we get the Sport driving on a banked track, on deserted B-roads and off-road too.