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Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

Where is Nissan and Infiniti design headed? Just look at the lamps

For a glimpse at future styling trends from Nissan Motor Co., look to the headlamps on the Nissan Leaf electric car and the sculpted rear of the Infiniti M. Front and rear lamps raised from the body surface and pronounced spoilers are two tricks Nissan will use more often to improve the aerodynamics and handling of vehicles--in addition to giving them a futuristic flair, global design chief Shiro Nakamura says. The goal: Win young drivers and bring sales of models such as the Nissan Altima in line with Japanese rivals "The important thing is the front end and the rear end," Nakamura said during an April 12 interview at the company's main design studio south of Tokyo.

Renault Alpine A110-50 concept photo leaked

Just days before the public reveal of the Renault Alpine A110-50 concept at the Monaco Grand Prix, a leaked image has hit the Web. Eerily similar to the Renault DeZir concept from the 2010 Paris motor show, the A110-50 is a celebration of the 50th anniversary of the Renault Alpine A110. According to the United Kingdom's Car magazine, the A110-50 will have a mid-engine V6 with roughly 400 hp and 310 lb-ft of torque.