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One Lap of the Web: New Zonda, Euro-spec Porsches and a Gordini R17

-- The Pagani Zonda just refuses to die. World Car Fans is reporting the company is working on the Zonda X, based on the 760LM version. Like the 760LM, power is expected to come from a 7.3-liter AMG V12, and some sort of sequential gearbox.

Who's Where: Lorenzo Ramaciotti appointed Chief of Design for Fiat Group

Starting June 1, 2007 Lorenzo Ramaciotti will become the new Group Chief of Design at Fiat Group Automobiles. Ramaciotti was snatched up by Fiat CEO Sergio Marchionne and convinced to head the company's design direction, filling a newly created position that hasn't previously existed at Fiat. Lorenzo Ramaciotti, who retired from Pininfarina in June 2005 after working for the famed coachbuilder for 32 years, will be responsible for all the Fiat Group brands, including Alfa Romeo, Lancia and Maserati.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.