Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Inside MP4-12C's new McLaren Production Centre

McLaren today opened the doors to its new McLaren Production Centre which will build the MP4-12C and all future supercars from Ron Dennis's fledgling sports car brand. British prime minister David Cameron attended the event, hailing the economic benefits of manufacturing. He said the UK car industry was helping reshape the national economy from a service-based one enriching the minority to one which actually made things again - to the benefit of a wider slice of society.

Assemble a winter safety kit for teen drivers

Winter months can be anxious ones for parents of teen drivers. You've already topped off all their cars' fluids, checked the brakes and the tires and run through the entire list of winter-maintenance requirements. Perhaps you've even considered enrolling your teen in a winter driving school.