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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Fiat 500 Thousandth – the first ‘Collective Car’

Fiat 500 Thousand - get your picture on a Fiat 500 The Fiat 500 seems like it’s been around forever. Which of course it almost has if you count its original iteration. But even the modern Fiat 500 seems to be such a familiar part of the motoring landscape that it’s hard to believe it’s just 31 months since it launched.

Spy photog Brenda Priddy gets a turn in front of the camera lens

Why would anyone be willing to spend more than two months every summer crisscrossing the desert in the Southwest? Well, if you're spy photographer Brenda Priddy, it's because you're hunting Rabbits, and sports cars, and SUVs and occassionally minivans. Priddy, whose work appears here at autoweek.com and in AutoWeek magazine as well as in our sister publication Automotive News and other outlets, took a turn in front of the lens recently.